Certificate in Marketing Management

Marketing Managers are to develop effective and productive marketing plans for their organizations. Marketing Specialists are widely hired by retail, service, manufacturing, healthcare and education industries. This course will offer students the opportunity to expand their knowledge and understanding in customer relationships, product development, brand identity, competitive pricing, distribution channels, marketing communications, advertising, public relations and personal selling.

Our marketing management program covers:   • Understanding the Marketing Process • Relationship Marketing and Marketing Mix • Recognizing Different Markets, Consumer and Business-to-Business • Product Development and the Value Package • Product Differentiation, Packaging Changes the Product • Brand Equity, Product Management • The Product Life Cycle, Competitive Pricing • Distributing Products Efficiently and Competitively • Physical Distribution (Logistics) Management • Wholesale Middlemen, Retail Middlemen • Marketing Communications, Advertising and Personal Selling • Public Relations and Publicity • Integrated Marketing Communication (IMC) Systems • Reaching Beyond Our Borders: Culture Shock • Making Ethical Decisions: Guilt by Association

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